"Survey Says Parents Concerned About Media Violence"

Survey: http://www.surveyusa.com/client/PollReport.aspx?g=9e87346b-230d-481d-9e15-d48169d1de0f
Article: http://www.broadcastingcable.com/article/491268-Survey_Says_Parents_Concerned_About_Media_Violence.php

This week, I looked up the survey conducted by Common Sense Media and the Center for American Progress this year, about the effects of violent media and gun access on children. The study was mentioned in an article by Broadcasting & Cable on January 10, in which it summarized the study saying that "77% of parents said kids' access to media violence -- TV shows, movies, video games -- contributes to a culture of violence in the U.S. That is even more than said their access to guns (75%) was a contributing factor."
The survey was conducted January 4-5, and was of 1,050 American parents of children under 18 years old, who were randomly selected but needed access to the Internet. Although I think this survey was overall done well, I do have a few problems with it.
First: this survey was conducted January 4-5, 2013. You might notice that that's 3 weeks after the Newtown, Connecticut shootings. People, especially parents of children under 18 (who were the only ones surveyed), are going to still be very angry, sad, and scared 3 weeks after such a horrific tragedy. Although I certainly agree that changes need to be made, the results are most likely going to be skewed in response to national heartbreak--whether they're skewed in a good way or not, a bias still exists.
There's also an example of being asked two questions at once:
"On a scale of 1-10, where 10 means you completely agree, and 1 means you completely disagree, how strongly do you agree or disagree with this statement: 'Addressing violence in the United States will require taking action on violence in the media and keeping weapons away from our kids.'"
People answering might be unsure how to express that they agree with one part of that statement, but not the other. Addressing violence in the media does not necessarily go hand in hand with keeping weapons away from kids. In addition, it doesn't say what specific kind of "action" would be taken on violence in the media. Changing what kind of media is produced, shown, financed, advertised for, etc. (and how) are all different ways to "take action," and each has its own supporters and detractors. "Keeping weapons away from kids" is another weird statement--are we talking about parent responsibility to lock guns and ammunition out of reach, or a government ban on certain weapons, or any other interpretation? Regardless, you'd be hard-pressed to find someone who wants their little kid to stumble upon a dangerous weapon, so the answer respondents give really depends on how they combine the two aspects of this question.
The results of this survey are ultimately neither surprising nor useful. Parents are obviously going to want to protect their kids from guns and violence, but the more important questions are how. Specifically, how much responsibility goes to the government, and how much responsibility goes to the parents. Another question that needs to be addressed is the real effect of media violence on kids and these shooters--not just what parents think the effect is.
Let's go back to the article by B&C. Given all this, saying that parents are more concerned about media violence "contributing to a culture of violence" than access to guns, is misleading. (Especially when referring to 77% as "even more" than 75%, in a study with a 1.7% margin of error.) Beyond the obvious fact that media (film, music, games, etc.) always "contributes" to our culture the most, there is no indication that parents want media violence curbed more than they want increased gun control, despite the article's implication. The only questions asked regarding gun control were how it "contributes" to culture, and if people support "keeping weapons away from kids," both of which have obvious answers that contribute nothing worthwhile to the gun control vs media control debate.